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35 Best Quotes & Jokes About Content building and copywriters
  1. “If  content is king, then conversion is queen.”John Munsell
  2. “There is a secret every professional artist knows that the amateurs don’t: being original is overrated. The most creative minds in the world are not especially creative; they’re just better at rearrangement.” – Jeff Goins
  3. “Content is fire; social media is gasoline.” –Jay Baer
  4. “Google only loves you when everyone else loves you first.” –Wendy Piersall
  5. “There’s a problem with the word ‘social’. Social is not just Twitter, FB, etc. Social is a language.” – Andrew Grill
  6. “A big reason so many businesses compete on price is because they can’t prove what value they offer, so they’re stuck with the one selling point that’s a breeze to communicate: cheapness.” Mish Slade
  7. “Tell stories.” – Seth Godin
  8. “In the time it took you to read this sentence 20m emails have been sent.” – John Watton
  9. “Content builds relationships. Relationships are built on trust. Trust drives revenue.”– Andrew Davis
  10. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.” – Rick Levine
  11. “Content is not king, but a president elected by the votes of those whom it aims to rule.” – Raheel Farooq
  12. “90% trust peers on social networks (even strangers); only 15–18% trust brands.” – Danny Brown
  13. “You can’t sell anything if you can’t tell anything.” – Beth Comstock
  14. “One of the best ways to sabotage your content is to not tie it to your goals. Know why you’re creating content.” – Ellen Gomes
  15. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.” –Amrita Sahasrabudhe
  16. “Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel
  17. “To continue winning the internet marketing game, your content has to be more that just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.” – Michelle Stinson Ross
  18. “Stop selling. Start helping.” – Zig Ziglar
  19. “The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.” – Gary Bencivenga
  20. “We must move from numbers keeping score to numbers that drive better actions.” – David Walmsley
  21. “Business has only two functions – marketing and innovation.”  – Milan Kundera
  22. “I want to do business with a company that treats emailing me as a privilege, not a transaction.” – Andrea Mignolo
  23. “Either write something worth reading or do something worth writing about.” – Benjamin Franklin
  24. “An essential aspect of creativity is not being afraid to fail.”–Edwin Land
  25. “If it sounds like writing, I rewrite it.” – Elmore Leonard
  26.  “Your job is not to write copy. Your job is to know your visitors, customers and prospects so well, you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” – Joanna Wiebe
  27. “Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage
  28. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” – Leo Burnett
  29. “Marketers have a tendency to try to abstract their messages to the point that everything can be said in two to six commonly used words, which somehow gives us the comforting sense that we’ve created a polished marketing message. As if that’s the goal. Let me leave you with this: polish doesn’t convert.” – Joanna Wiebe
  30. “You sell on emotion, but you justify a purchase with logic.”– Joseph Sugarman
  31.  “What matters isn’t storytelling. What matters is telling a true story well.” – Ann Handley
  32. “I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.” – Leo Burnett
  33. “Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.” – Joanna Wiebe
  34. “Every product has a unique personality and it is your job to find it.” – Joe Sugarman
  35. “We have become so accustomed to hearing everyone claim that his product is the best in the world, or the cheapest, that we take all such statements with a grain of salt.” – Robert Collier

 

 

 

 

 

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