Local Search Engine Optimization (SEO)
Local SEO is a subtype of Search Engine Optimisation (SEO) that is responsible for local searches. This type of SEO is crucial for local businesses’ success. Local searches are searches from mobile phones like “ accountant near me” or queries like “casual restaurant in Fair Lawn”, “Spanish speaking real estate agent in Bergen county” or results in maps, voice searches, and local directories.
Local SEO specialist works is to rank your business higher in local searches, by:
- Make the research of the valuable and achievable local keywords in your industry
- Make research of your close competitors’ environment to decide how to make your local SEO strategy more effective
- Create, add data, and link properly Google Profile Manager (former Google my business page) & Bing Places. It is important to make changes and respond to suggested changes.
- Create a diversity of local directories presence. We recommend being submitted and updated to not less than 50 local and professional directories, which provide a “do-follow” type of links to your website. Examples of local directories are; Merchant Circle, Loca.com, Yelp, MatchPoint, Yellow USA, BBB, Openlist, and others.
- Submit and update info about your business and website in 4 major data aggregators (Factual, Acxion, Localeze & Info Group)
- Submit and update data Voice Search and GPS Navigation apps
- Create SEO optimized and engaging content
- Engage clients to leave online reviews online
Do not neglect the importance of local presence. Local SEO is vital for small and local businesses as an opportunity to pop up in local searches for free. Get your business routine to ask your clients for reviews on local directories, like Google my business page, Facebook, Yelp, or other local directories that are widely used in your industry.
Updated 1/26/2022
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What credentials do we need to start working
1. We need 100%: 1.1. Domain name registrar credentials (name of registrar, login, password, pin) 1.2. Hosting (it can be the same credentials as a domain registrar or separate) 1.3 MYSQL 1.4 FTP 2. It is important to provide credentials (if you have accounts): 2.1. Google my business page 2.2. Bing Places 2.3. Yelp 2.4. Social media (FB, Instagram, Twitter, any others) 2.5. Any other 3rd party services you use online on your website Please take into consideration that we can start working on the project and be responsible for your digital presence only after all the credentials are provided.
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How to choose the best domain name for your business and aviod common mistakes
The domain name you choose has a vast and long term impact on all your marketing affords. It is better if you can consider the domain name before you even choose your business name. 1. Short and memorable 2. Keywords in the domain name 3. Choose the right TDL extension 4. Use Hyphens No underlines between words when the domain name is long 5. Consider buying multiple TLD extension (help to secure your brand) 6. Consider Buying similar domain names (help to secure your brand) Do not forget about SSL certificate, Your website should be running securely (https). 7. A Decent period (one-year minimum) of registration with autopay is recommended
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What is website accessibility compliance (ADA)?
A website is considered accessibility compliant when it is properly designed and built for people with disabilities, so people with disabilities can use them. Web accessibility encompasses all disabilities that affect access to the Web, including auditor, cognitive, neurological, physical, speech, visual. Making the web accessible benefits individuals, businesses, and society. Although there are some difficulties in achieving 100% website accessibility compliance. You can read about website accessibility compliance on https://www.w3.org/, which is dedicated to Strategies, standards, and supporting resources to help make the Web more accessible to people with disabilities. For more info please read our post WEBSITE ACCESSIBILITY COMPLIANCE IN THE USA
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Why don't Google My Business Pages & Google Maps Listings work properly during COVID-19?
During COVID-19 pandemic Google Limited Google My Business and Google maps Listing functionality. It might seriously affect your local SEO. WHAT ARE THE MAJOR CHANGES? Review replies are now available. New user reviews, new user photos, new short names, and Q&A might be paused and will gradually return by country and business category. Google is going to publish gradually delayed user reviews and photos submitted to Google Maps. Businesses might experience publishing delays for other edit types or when contacting support about these pending edits. Delays for publication of new listings, claims, and verifications for some types of businesses to Google Search and Maps. Updated for specific industries and categories. For example, changes in April 2020 for health care providers and medical professionals. What else should I do? Goole issued really useful sources to navigate small and local businesses during the Coronavirus pandemic. Please, subscribe to Google for small business updates and read Covid-19 updated.
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