Video clips and photo shooting. Why do photos & videos sell
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Video Clips & Photo Shooting

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology but also because it’s easy to spread across the globe. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. First things first. Videos can make you some serious money.  Studies show that:

If the picture cost thousands of words, video cost about a million

Videos drive sales. 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now!  83% of businesses say that video provides a good return on investment. Video performance for small or local businesses is better when it represents a real team, shows real business than using general video bank videos.

Video Builds Trust.

Trust is not abstract. Trust brings your small business conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.

Search Engines Love Videos.

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines (Google, Bing, Yandex) that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Video Appeals to Mobile Users.

Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. For the last years, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.

Video Marketing Can Explain Everything.

Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective. Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity.

video and photo shooting for small and local business dimaco web

Updated 01/24/2022

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