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Social Media Marketing (SMM)

What Is Social Media Marketing?

Twitter, Instagram, Snapchat, Linkedin, YouTube. New forms of social media like Tumble, Reddit, Quota

Social media is huge. Social Media managed to gather roughly 2 billion users. Even though the world population is a bit over 7.5 billion, one out of every four humans on this planet has a Facebook account. Besides Facebook, the most popular social media are Twitter, Instagram, Snapchat, Linkedin, YouTube. New forms of social media like Tumble, Reddit, Quota are becoming popular as well  People check, click, like, share, and check again. In fact, we’re so addicted to social media apps that now it becomes a real obsession. It is strange not to use this social media obsession to promote your business. But be careful, social media marketing is just one type of digital presence.

How To Promote Your Business With Social Media Marketing? 

Social media marketing is one of the types of digital marketing presence that involves creating and sharing content and media on social media networks in order to drives user engagement and sharing.  Social media marketing includes activities like posting text and image updates, videos, and other content that drives audience engagement, as well as paid social media advertising. At this point confess yourself if you can provide the content and media, related to your business people want to share? Would you invest time and money in creating engaging content and pics?

What social media I should have accounts at? Choosing social media totally depends on your customer audience and the specifics of your business. In other words, fish where the fish are.

Set what you want to achieve? Before you begin any social media marketing activity, consider your goals on social media. Starting a social media marketing campaign without a clear idea in mind is like wandering around a forest without a map—you might have fun, but you’ll probably won’t get anywhere or get lost. Here are some questions to ask while  defining your social media marketing goals:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?
  • What type of engagement do you want?

Track the results. It is important to track success and correct your social activity depending on how successful were your previous endeavors. Be flexible. Dig into the analytics, make changes accordingly, and implement best practices.

Success On Social Media.

Everyone wants exposure, shares, and likes on social media. But, to do that, the content must be engaging so that people want to share it. Also, you need to use the right-sized of media for each social media network. If your logo is cut in half. Probably this is not the right message you want to deliver/ Your content must be so good that it makes the user want to tell all of his or her friends about it. So, think wise if you can provide really engaging content that your potential audience would want to share. Great, unique content is vital. But also it should be a type of content people want to share with their friends. I doubt a lot of people would like to share the content regarding new drug rehab programs, discounts for the crematorium, or new formula for the PVC glue you started to manufacture.

Every business needs a decent social media presence. So, as a rule of thumb, we highly recommend you to have neat, professional profiles in major social networks with updated posts. The question, how much to invest depends on the specific of your business and your overall digital presence goals. If your business-specific sexy enough to encourage people to share and like-we recommend you to invest ore in SMM. For example, it is really good to promote restaurants with “tasty pics of menu updates recipes from the chef or photo reports from your last public event.  If your business is not so easy to promote on social media (drug and alcohol rehab, funeral home, glue production) when just keep your social media profiles neat and update the content from your website blog.

social media marketing for small business dimaco web

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It's been a great pleasure working with Natalia and her team to build a digital presence for my small local business in New Jersey. They are very knowledgeable professionals trying to achieve the best results.
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Extremely knowledgeable and helpful company. I needed a completely new website. They made the process painless, creative and affordable! Dimaco team does not play any games under the table, their prices are transparent and posted on their website. Natalia worked with me on customizing the layouts of the website and she was 100% dedicated to lead us to our perfect website and thank you for convincing me to make the right decisions. Highly recommended
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Digital marketing consultant and website design LLC understands our business. They know how to reach the right customers and how to fit the budget. They are exceptional in guiding us through the jungle of digital marketing and recommending new strategies to keep the leads coming. Natalia you are the best!
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I’’ve been working with DiMaCoWeb for less than a year, but I have already seen the impressive difference in the amount of quality traffic and leads that come to my business via internet. They truly care about our business success. They are professional, always on time (no delays and gaps in answering when you need help ASAP). I highly recommend DimacoWeb. They have the best customer service (without BS’ing) I've ever experienced from any marketing company.
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This company is one of the best digital (and not only digital) marketing consultants that I know. They already helped me with one of my successful online projects, and I was more than satisfied with the results. So when it came to the second project, DMC&WD was my most obvious choice for website developing and marketing my online sales. Thank you, Natalia!
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