Website: DIY, delegate to a freelancer, or hire a marketing agency?
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DIY, delegate to a freelancer, or  to hire a marketing agency for website building and digital presence of your small business?

You need about 10000 hours to become good at something. Christoph Niemann 

A business cannot stay relevant in today’s digital world without an online presence. Just having a kind of website or several social media profiles won’t work. Website building and digital presence is a system that should work together to see and count profitable results.

Your digital system can be simple or sophisticated, nonetheless, it should be a system tailored for the needs of your business. Otherwise, you have a pretty fat chance to waste your money. Website building and SEO is extremely time consuming but extremely effective if to do it properly. So you need to do it right. This is a common problem. Do everything DIY, delegate to a freelance specialist, to hire an agency or to ask cousin Bob? You have 3 major options on your fingertips:

  1. Do It Yourself (DIY)
  2. Hire several independent specialists
  3. Hire a marketing company

 The choice is yours!

It is obvious that you have to invest a lot of time in study and implementation on a regular basis on you are choosing option ONE. And please be ready for the price of mistakes. But as a person who has chosen this path myself 7 years ago, I cannot say that is is impossible.

You are responsible for the results and marketing strategy if you choose options TWO.  And you need still need some knowledge even for option THRE, to hire the right marketing company to see the results.  

No matter what you choose,  do not let your busy schedule to keep you from making the most of your online presence. 



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