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How internet had changed the customer’s behaviour online and offline ?

“The best place to hide a dead body is page 2 of Google search results.”

 

Death of the funnel. Marketing has always been about driving growth to businesses, but the equation of how to drive growth in today’s market has totally changed. In the traditional marketing era we were taught to master marketing funnel — a linear customer journey from building awareness to consideration to purchase. The problem is, the funnel is no longer alive in today’s customer journeys. The traditional marketing principles still work but the customer journey becomes much more complicated and unpredictable. Why? Internet and digital technology put people in control and changed the way we make a purchase online or even offline.

Technology Addicted. According to last marketing research, there are no two customer journeys are exactly alike and not even one journey is linear. They look like pyramids, diamonds, circles. Digital technology and mobile devices have changed customer behavior both inline and offline. We all expect an immediate answer in the moments we want to know where to go, what to do, where to  buy and how to DIY. We cannot deny that the internet is powerful. Nowadays, internet technologies can skyrocket awareness about your small business in days, bring you new clients overnight and help you to maintain meaningful relationships with existing clients. But it can bring your business down as quickly.

Count your money. Unfortunately, like other fast-growing industries, there are a lot of responsible digital professionals who care and doing the best to help your business grow,  but also those who just hunting for your money. In order not to let some of them   piss on your back and tell it’s raining you need to know basics of the digital presence online. The good news is that the basics of digital presence  are not difficult at all. 

No paralysis by analysis. There is only one constant thing about website building and digital presence and this thing is change. Although, the basic principles stays. We sum up everything that a local or small business should know about digital marketing and website building to invest money wisely, with a positive return of investment. This book is written in plain English with lots of images to make your reading more engaging and practical tips to make it easier for you to implement your digital marketing knowledge wisely.  

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