Have you ever heard saying “The wheels are turning, but the hamsters are all dead”? It is about unprofessional email marketing. When you annoy everyone with your emails they reasonably ban you. Work smarter. Not harder. Today, email marketing is still feeling spammy, but there’s no denying the impact a well-crafted message can have on your customers. Based on 2018 data, email marketing is still ranked as the most effective marketing channel, beating out social media. Building a successful email marketing campaign is more important than ever for small and local businesses. But there’s a problem—most people don’t know how to do it right.

Choose the right email service provider

The first step in getting started with email marketing is to choose email marketing software through which you’ll begin building your email list. There are many robust and cost-effective email marketing tools. Pick a well-reviewed solution that fits your needs (e.g., pricing, drag-and-drop editors, email templates, etc. Popular trusted solutions include Mailchimp, Constant Contact, and GetResponse.

Start building your email list

Ask any online business owner about their biggest marketing regret and many will tell you it’s that they didn’t start collecting email addresses from Day 1. Learn from this frequent mistake and start growing your list of subscribers as soon as you can, A key thing to know before you begin building your email list is that you need permission to follow up with prospects and customers over time. To do that, subscribers need to “opt-in” to hear from you, and there are a number of ways you can encourage them to do so.

Accelerate sign-ups with lead magnets

Some think that  idea of receiving a newsletter is a compelling enough for people to subscribe. Sorry, but “get our emails” or “subscribe to our news” is not a compelling message. Provide real value!

Too often, small businesses assume the idea of receiving a newsletter is a compelling enough reason for people to subscribe. We do not want to disappoint you, but “get our weekly emails” or “subscribe to our news” is not a compelling message. You need to provide value and interest!

• Offer exclusive deals and discounts.
• Run sweepstakes or a contest
• Access to educational content
• Provide download of important free data, report or booklet
• Send an ebook
• Remember—you’re a guest in their email inbox

People are inundated with interruptions, pitches, and advertisements everywhere they look. Though you might think your email is special, there’s a high probability that to the reader, it looks the same as the rest. This is why it’s important to remember where you are, and use your good manners as a result. Getting into someone’s inbox is like being invited to their home for dinner. If they ask you to take your shoes off, you respectfully do so. It’s the same with email marketing, so before we begin I’d simply like to remind you to be on your best behavior at all times and remember… you’re a guest in their inbox.

Dimaco Web Provides Custom Email Marketing Campaigns

Email marketing is one of the best web marketing strategies for your business to increase brand awareness, remind people of your business, and keep shoppers coming back for more. To get the most out of your email marketing strategy, you have to build a strong campaign that ensures your subscribers get the right information at the right time. At Dimaco Web, we offer many different email marketing management services to help your business succeed by placing you in your target audience’s inbox. Are you ready to start optimizing your email marketing campaign? Contact us to chat with us about not only improving your company’s email marketing but also earning more revenue from your campaign.

What Is Included In Email Marketing?

With our email marketing services, you’ll receive custom email marketing campaigns,  target strategy, and creative theme development. We offer design edits for each email, coding of emails, website sign-up implementation, and A/B testing. A/B testing is important to help you understand what subject lines yield the highest open rate among recipients and help you to improve your campaign. We’ll also test your emails, distribute your emails, and prune your email list. It’s extremely important to test your emails to take notes of things like if a user opens the email based on the subject line, how users interact with your emails and more.  The client should provide copy of the email blast. You’ll provide us with the copywriting for each email. We’ll then code the emails with your self-provided content, split test the subject lines, test the emails, and distribute them.

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