Reputational Marketing & Managing Online Reviews
We do believe in traditional word of mouth as well. It is powerful. The only problem, it is very slow and difficult to scale as the majority of one-to-one methods. According to Google study, more than 70% of users consider online reviews as traditional word of mouth. Yes, people ask Google, Yelp, Facebook, and other local directories for advice and other consumers’ feedback.
Do not be so humble. You might be not so great. – Golda Meir
Today, no matter if you want it or not, every company from a small local bakery to a transnational corporation has a footprint online. The Internet makes it easy to reach out to customers, it allows us to connect with new prospects, it helps to develop relationships with existing customers, and bring more value to products or services. It looks like a dream come true. But the internet could also be your worst nightmare. Internet is transparent. People are sharing their subjective opinions and their customer experience without asking small business owners about it. With all the good and bad it can bring. Mostly everything on the internet is accessible in seconds, live, and have traces. After all, if someone isn’t happy with the experience, product, or price a company offers, your business is just one click away from negative reviews which will be live for the whole world. The expression “the customer is king” might date back to the 1930s but it’s never been more relevant than today. So, let‘s look at how to deal with it when you are a small or local business.
Online reviews is the most powerful after the word of mouth. According to Google, about 75% of customers consider online reviews from reliable sources as a word of mouth.
You might think: “We are just small businesses. How we can be perfect all the time?” You are right, Even superheroes run into hiccups. The theoretical way to always stay in a positive light is to provide a positive experience all the time. But, that isn’t always possible in the real world. Whether it be a rogue employee. Or a disgruntled customer. Or a dirty marketing strategy of your competitor. Or just a bad day no matter how you try to succeed provide the best product or service ever…. You cannot he perfect 24 hours a day, 365 days a year. Stuff happens…Negative comments, bias articles, and unfair reviews already destroyed a lot of good small and local businesses. According to the research, online reviews is the most powerful after the word of mouth. According to Google, about 75% of customers consider online reviews from reliable sources as a word of mouth.
If you don’t read about your business online, it does not mean nobody knows and read them. For example, you may read about the most powerful small restaurants “killer’. According to Washington Post, reviews aggregator Yelp, which has very strict policies about reviews, arguably not in favor of the businesses “kills” a lot of decent small businesses.
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What credentials do we need to start working
1. We need 100%: 1.1. Domain name registrar credentials (name of registrar, login, password, pin) 1.2. Hosting (it can be the same credentials as a domain registrar or separate) 1.3 MYSQL 1.4 FTP 2. It is important to provide credentials (if you have accounts): 2.1. Google my business page 2.2. Bing Places 2.3. Yelp 2.4. Social media (FB, Instagram, Twitter, any others) 2.5. Any other 3rd party services you use online on your website Please take into consideration that we can start working on the project and be responsible for your digital presence only after all the credentials are provided.
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How to choose the best domain name for your business and aviod common mistakes
The domain name you choose has a vast and long term impact on all your marketing affords. It is better if you can consider the domain name before you even choose your business name. 1. Short and memorable 2. Keywords in the domain name 3. Choose the right TDL extension 4. Use Hyphens No underlines between words when the domain name is long 5. Consider buying multiple TLD extension (help to secure your brand) 6. Consider Buying similar domain names (help to secure your brand) Do not forget about SSL certificate, Your website should be running securely (https). 7. A Decent period (one-year minimum) of registration with autopay is recommended
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What is website accessibility compliance (ADA)?
A website is considered accessibility compliant when it is properly designed and built for people with disabilities, so people with disabilities can use them. Web accessibility encompasses all disabilities that affect access to the Web, including auditor, cognitive, neurological, physical, speech, visual. Making the web accessible benefits individuals, businesses, and society. Although there are some difficulties in achieving 100% website accessibility compliance. You can read about website accessibility compliance on https://www.w3.org/, which is dedicated to Strategies, standards, and supporting resources to help make the Web more accessible to people with disabilities. For more info please read our post WEBSITE ACCESSIBILITY COMPLIANCE IN THE USA
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Why don't Google My Business Pages & Google Maps Listings work properly during COVID-19?
During COVID-19 pandemic Google Limited Google My Business and Google maps Listing functionality. It might seriously affect your local SEO. WHAT ARE THE MAJOR CHANGES? Review replies are now available. New user reviews, new user photos, new short names, and Q&A might be paused and will gradually return by country and business category. Google is going to publish gradually delayed user reviews and photos submitted to Google Maps. Businesses might experience publishing delays for other edit types or when contacting support about these pending edits. Delays for publication of new listings, claims, and verifications for some types of businesses to Google Search and Maps. Updated for specific industries and categories. For example, changes in April 2020 for health care providers and medical professionals. What else should I do? Goole issued really useful sources to navigate small and local businesses during the Coronavirus pandemic. Please, subscribe to Google for small business updates and read Covid-19 updated.
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