Video Clips & Photo Shooting
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology but also because it’s easy to spread across the globe. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views. First things first. Videos can make you some serious money. Studies show that:
If the picture cost thousands of words, video cost about a million
Videos drive sales. 74% of users who watched an explainer video about a product subsequently bought it. So better start crafting your exciting product videos now! 83% of businesses say that video provides a good return on investment. Video performance for small or local businesses is better when it represents a real team, shows real business than using general video bank videos.
Video Builds Trust.
Trust is not abstract. Trust brings your small business conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Video does it all. Video content is likely to engage us and ignite emotions. And when we talk about elite people in the audience, Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.
Search Engines Love Videos.
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines (Google, Bing, Yandex) that your site has good content. Moovly gives us whopping statistics: You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Video Appeals to Mobile Users.
Video and mobile go hand in hand. 90% of consumers watch videos on their mobile. For the last years, mobile video views have grown more than 233 percent. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Video Marketing Can Explain Everything.
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective. Trying to explain a difficult concept? Create animated videos. Animation can bring concepts to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a perfect combination of entertainment, nostalgia, and simplicity.
Updated 01/24/2022
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What credentials do we need to start working
1. We need 100%: 1.1. Domain name registrar credentials (name of registrar, login, password, pin) 1.2. Hosting (it can be the same credentials as a domain registrar or separate) 1.3 MYSQL 1.4 FTP 2. It is important to provide credentials (if you have accounts): 2.1. Google my business page 2.2. Bing Places 2.3. Yelp 2.4. Social media (FB, Instagram, Twitter, any others) 2.5. Any other 3rd party services you use online on your website Please take into consideration that we can start working on the project and be responsible for your digital presence only after all the credentials are provided.
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How to choose the best domain name for your business and aviod common mistakes
The domain name you choose has a vast and long term impact on all your marketing affords. It is better if you can consider the domain name before you even choose your business name. 1. Short and memorable 2. Keywords in the domain name 3. Choose the right TDL extension 4. Use Hyphens No underlines between words when the domain name is long 5. Consider buying multiple TLD extension (help to secure your brand) 6. Consider Buying similar domain names (help to secure your brand) Do not forget about SSL certificate, Your website should be running securely (https). 7. A Decent period (one-year minimum) of registration with autopay is recommended
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What is website accessibility compliance (ADA)?
A website is considered accessibility compliant when it is properly designed and built for people with disabilities, so people with disabilities can use them. Web accessibility encompasses all disabilities that affect access to the Web, including auditor, cognitive, neurological, physical, speech, visual. Making the web accessible benefits individuals, businesses, and society. Although there are some difficulties in achieving 100% website accessibility compliance. You can read about website accessibility compliance on https://www.w3.org/, which is dedicated to Strategies, standards, and supporting resources to help make the Web more accessible to people with disabilities. For more info please read our post WEBSITE ACCESSIBILITY COMPLIANCE IN THE USA
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Why don't Google My Business Pages & Google Maps Listings work properly during COVID-19?
During COVID-19 pandemic Google Limited Google My Business and Google maps Listing functionality. It might seriously affect your local SEO. WHAT ARE THE MAJOR CHANGES? Review replies are now available. New user reviews, new user photos, new short names, and Q&A might be paused and will gradually return by country and business category. Google is going to publish gradually delayed user reviews and photos submitted to Google Maps. Businesses might experience publishing delays for other edit types or when contacting support about these pending edits. Delays for publication of new listings, claims, and verifications for some types of businesses to Google Search and Maps. Updated for specific industries and categories. For example, changes in April 2020 for health care providers and medical professionals. What else should I do? Goole issued really useful sources to navigate small and local businesses during the Coronavirus pandemic. Please, subscribe to Google for small business updates and read Covid-19 updated.
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